Well-respected author and entrepreneur who has been called one of the 10 most influential marketers in the world. He has written the best-selling books Neuro Oratoria, Estamos Ciegos and Véndele a la mente no a la gente.
He's worked as a human behavioral researcher and cinematographer.
Enormously popular on social media, his official Facebook page has more than 4.2 million Likes.
He married television host Veronica Ospina and has children named Alejandro, Daniela and Isabella. His mother Teresa and father Ivo are of Bolivian descent.
He became a successful self-help author within the Spanish-speaking community like Jorge Cruise.