Fashion and trend consultant who became the Cheif Marketing Officer at i53 Agency in April 2018. He is the co-founder of Brazil's leading lifestyle media group: The Hype BR Media Group, founded in 2007.
He graduated from Universidade Estácio de Sá in 2011 with a bachelor's degree in international relations.
In 2011 GQ Magazine named him as the "...strongest name in the Brazilian street fashion scene."
He married his wife, Guta, on December 21, 2010. Their son, Benji, was born on July 8, 2014.
On December 3, 2017, he posted a photo backstage with Riff Raff.