mattykevs

About

Lo-fi singer-songwriter, multi-instrumentalist, record producer, digital media investor, and corporate consultant. He is recognized for advocating for independent music ownership and helping emerging indie musical artists handle their public relations, branding assets, and visual strategy.

Before fame

He began formally expanding his digital footprint as a solo recording artist, releasing his initial lo-fi production catalogs and building out his central music business frameworks around 2020-2021.

Trivia

He acts as the sole visionary behind his entire brand, completely self-funding his career and directly managing his own public relations campaigns, audio engineering, and cover design. In late 2023, he became the center of a major regional viral news story after recording a dashcam video of a local New York City school teacher and baseball coach initiating a hostile road-rage tirade against him on the Sunrise Highway. The footage he captured for his own protection was shared widely across mainstream news networks, leading to the teacher being immediately benched and reassigned by the New York City Department of Education.

Family life

He is based in the United States.

Associated with

He is heavily inspired by Frank Ocean.