Widely known for comprising one-fourth of the Simply Sims YouTube channel. He has gained popularity there alongside his sister Tiffany and parents Stanley and Sherrica for their family vlogs, DIY projects, and cooking tutorials.
His YouTube channel took off in June 2014 when his sister's "My 3 year old tries to get out of trouble by telling stories" video went viral.
He has seen his YouTube channel amass more than 60,000 subscribers since its beginning.
He was originally filmed by his mother to send life updates along to his father while he was away at work.
His sister appeared on Steve Harvey's show Little Big Shots in 2014 following their viral video success.