YouTube beauty enthusiast who is known for her eponymous channel. She is particularly known for her makeup tutorials and fashion advice vlogs, as well as personal testimonials.
She began her YouTube account on August 4, 2012. She posted her first video, "Welcome to my new channel!", on that same day.
Since its beginning, her YouTube channel has amassed more than 280,000 subscribers. One of her most popular videos, "Lady Gaga Born This Way Skeleton Makeup Tutorial," has garnered more than 1 million total views. It was posted two days after the creation of her account.
She was born and raised in Sweden.
She and fellow YouTuber Evelina Forsell are both known for their prolific make-up and fashion centric channels.