Famous for her Slightlyscented YouTube channel, this vlogger and hair and makeup artist has accumulated over 30,000 YouTube subscribers.
Her early YouTube videos include "My Favourite Eyebrow Grooming Method: Threading" and "Effy - Skins - Make-up Tutorial (Using 120 palette and cheap products)" (both posted in March of 2011).
In many of her makeup tutorial vlogs, including "Kate Winslet - Rose - Titanic Makeup Tutorial" and "Mary-Kate Olsen Inspired Brown Smokey Eye Tutorial," she transforms herself to resemble celebrities.
Born in Dalyankoy, Mugla, Turkey, she later settled in London, England.
She and fellow Turkish-born YouTuber Berrypinklips are both well-known online beauty gurus.