One half of the YouTube channel Vlad and Nikita. Their toy reviews and childhood vlogs have amassed them 48 million subscribers and 26.7 billion overall views.
His first Instagram post was on January 4, 2018, and was a photo of him posing against a wall. The caption read "Hi, I'm Nikita!"
On September 13, 2018, he uploaded a video of him driving a toy car. One of the channel's most popular videos, it garnered over 245 million views.
Vlad is his older brother. Their mother is frequently featured on their account.
Tiana Wilson also runs a toy-based YouTube channel.