Music marketer who has worked alongside some of the world's biggest musicians, including Rihanna, Taylor Swift and Justin Bieber. She is known to Swedish television audiences as a judge on the singing competition Idol, where she began appearing in 2016.
She moved to Sweden as a small child and grew up in the Akalla district of Stockholm. She began her marketing career with Warner Music before moving to Universal.
She has written about her diet and fitness routine for Topphälsa.
She married Niklas Twetman in 2017.
She has served as a judge on Idol alongside Quincy Jones III.