British blogger who built an audience through the product reviews posted on his self-titled blog. As a result of the blog's success, he has worked with brands like Tooth Fairy, True North and Mr. Bean.
He started his blog as a teenager. He had only spent a few months reading the blogs of others before creating his own.
He interviewed Big Brother star Aaron Frew in May 2016.
He has a younger brother named Zak.
He has cited Tanya Burr as one of his inspirations for creating his blog.