Puerto Rican record executive who is widely known for having founded the reggaeton record label Pina Records. The label was recognized as being the most successful reggaeton label in the music business and managed some of the biggest names in the genre.
He ran a recording studio prior to launching Pina Records in 1996.
In 2012 he was arrested for alleged fraud and money laundering by the Internal Revenue Service.
His real name is Rafael Antonio Pina Nieves. He married businesswoman Carolina Aristizabal in December 2011. They separated in 2017 and divorced in mid-2019. He then began dating Natti Natasha.