Entrepreneur who is best recognized for being the founder of the Mexican edition of the beverage company Four Loko. He gained attention by securing the drink and brand a spot in Walmart, something the US distribution still lacked at the time.
He originally sought out a career in politics, hoping to serve as a Federal Deputy. After serving for thirteen years in the field of politics, he was fired and forced to carve out another life path. He quickly started negotiating with Phusion Projects and became the sole distributor of Four Loko in Mexico.
He is also a sneaker collector and shares photos from his private collection through his Instagram where he has earned over 60,000 followers.
He was born and raised in Matamoros, Tamaulipas and shared a photo with his father to Instagram in June of 2019.
He is known for having sponsored a Four Loko event party in Cancun in April of 2019 which featured performances by reggaeton singer J Balvin.