Samuel Onuha

About

Dutch Nigerian entrepreneur and public figure who has been featured by media platforms like Flaunt Magazine and is best known for founding the fashion brand Icon Amsterdam. Through this brand and other e-commerce ventures, he became a self-made millionaire and influencer widely recognized for sharing business advice and luxury lifestyle content on his sonuha Instagram account, where he maintains a fanbase of over 650,000 followers. He also offers mentorship and coaching to aspiring entrepreneurs.

Before Fame

He grew up in a small village in the Netherlands, where he lived under modest circumstances and began his business experience by picking flowers for only $2/hour. At the age of 18, he launched his first online store and went on to drop out of his formal education in order to commit to building his e-commerce and fashion business portfolio fulltime. 

Trivia

He hosts a podcast and also shares long-form video content revolving around his high-end lifestyle and entrepreneurial advice on his self-titled YouTube channel. He has also been a featured guest on podcasts such as First Things THRST, Alkemyst Club, and CEOCAST. An official documentary about his life and entrepreneurial accomplishments titled "How I Went from Broke to Making $30M/Year with Ecom" was released in October 2024.

Family Life

He launched the brand Icon Amsterdam with his younger brother, Ruben.

Associated With

In 2025, he shared a video on his YouTube channel in which he met Robert Lewandowski in Barcelona, Spain.