Sara Strueby
#342,562 Most Popular
About
Canadian writer, social media star, hair and beauty content creator, and motherhood storyteller known for her Instagram account @sarastrueby where she shares hair routines, beauty recommendations, and reflective lifestyle content.
Before fame
She began making early content on Instagram in 2020 discussing her fertility and IVF journey. She continued with content creation after becoming a mother when she started sharing hair routines and personal reflections as a creative outlet. She left her job around 2025 to pursue content creation fulltime.
Trivia
She appeared on the podcast What Connects Us in 2021 to discuss her infertility journey and IVF experience. She was featured in Newsweek in June 2025 after a relationship-focused reel went viral. She is also known for her longform writing on Substack where she publishes essays about motherhood, identity, and the beauty of paying attention to everyday life.
Family life
She is from Canada. She married a man named Matt, and together they have two daughters. Her second child is non-speaking.
Associated with
She has referenced the film Love Actually in her Substack writing, which is a film starring Hugh Grant and Keira Knightley.
