YouTube beauty enthusiast who is known for her eponymous channel. She is particularly known for posting beauty, fashion, and make-up tutorial videos detailing various looks and styles.
She created her YouTube channel on May 10, 2013. She posted her first video, "Summer Haul 2014 (Forever21, H&M, Topshop)", on July 2, 2014.
Since its beginning, her YouTube channel has amassed more than 490,000 subscribers.
She was born and raised in England. She has been in a longterm relationship with Alex Wernham since 2010.
She and fellow beauty YouTuber Jodie Porteous collaborated on a beauty haul together.