Men's style and grooming aficionado who has cultivated an audience of more than 3.5 million subscribers creating hairstyle and clothing tips and tutorials on YouTube. He also runs a blog, Teaching Mens Fashion.
He was studying finance when he first began posting daily style tips to Instagram in 2012.
In 2013, he won GQ's first ever How GQ Are You? September Style Challenge.
His real name is Jose Zuniga. He shares his Teaching Mens Fashion blog with his brother, Juan.
He is a men's style guru, much like Dre Drexler.