Music industry expert whose long history in the field has seen him work in influential positions at major companies including MTV, Revolt TV, Spotify and BET. In June of 2018 he joined YouTube as their Director of Urban Music.
He graduate from the NYU Stern School of Business in 2008.
He's the curator of the popular RapCaviar playlist on Spotify which has over 9,000,000 followers and has spawned its own live concert tour.
He's been engaged to Ethiopian eyewear designer Abaynesh Jembere.
YouTube's Head of Music Lyor Cohen initially announced that Basa would be joining their team.