Social media star who is famous for his williamsmakeup Instagram account. He has risen to massive popularity there for his makeup tips and tutorials alongside fashion modeling.
He launched his Instagram account in January 2016.
He has seen his Instagram account grow to boast more than 100,000 followers. He has also run his own makeup vlogging eponymous YouTube channel.
He was born in Calumet, Michigan and later lived in Hancock, Michigan.
He and James Charles are both popular Instagram personalities known for their makeup tips.