First gained recognition on YouTube and Vine through his affiliation with the popular Vine group Magcon Boys alongside Nash Grier, Cameron Dallas and others. He released his first single "Life of the Party" on June 27th, 2014. His self-titled EP reached number one on the iTunes charts in under 40 minutes upon being released in July 2014.
He created his popular YouTube channel on January 18th, 2011.
He won the Best Cover of A Great Big World's "Say Something" competition over more than 30 other YouTubers. In 2014, he won a Teen Choice Award for Most Popular Web Star in the music category.
He was born in Canada to a Portuguese father and English mother. His sister Aaliyah had a lot of success on Vine as well.
In 2015, he collaborated with Fifth Harmony's Camila Cabello on the song "I Know What You Did Last Summer."