Social media celebrity also known as ISA who came to prominence through her high-profile relationship with rapper and now-ex-husband Guf. She has since become a superstar on Instagram, where she currently has more than 2.5 million followers.
She grew up in Moscow, Russia and studied law at Moscow State Linguistic University.
She founded the style company Ai Lab in 2014.
She married Dmitry Anohin in June 2015. She has sons named Sam and Elvis.
She is a popular Russian Instagrammer, much like Galinka Mirgaeva.