Well known as Alsmiffy, he represents the A in Hat Films and is a member of The Yogscast family. He is joined by his partners, Ross Hornby and Chris Trott as the gamers behind Hat Films.
He was not one of the three original members of Hat Films, replacing the original A, Nathan Ashman.
He was previously in a band called The Tin Box Boys.
He is a British gaming personality.
Sips has been known to call him by the name Kermit.