Self-proclaimed as UK's Biggest Hypebeast, he is a streetwear aficionado popular on Instagram where he is seen representing different brands for his more than 240,000 followers.
In March of 2016, he posted an Instagram picture of a pair of Gucci sandals.
The signature pose he uses in his Instagram pictures features his head buried in one of his hands. His popular YouTube channel has earned an audience of over 190,000 subscribers, and it is here that he posts vlogs and challenge videos involving sneakers.
He's featured his girlfriend, Natalie Nell, on his aripetrou Instagram account.
One of his YouTube videos was called "Meeting Ian Connor !!! My Reaction ?"