Self-proclaimed as UK's Biggest Hypebeast, he is a streetwear aficionado popular on Instagram where he is seen representing different brands for his more than 290,000 followers.
In March of 2016, he posted an Instagram picture of a pair of Gucci sandals.
The signature pose he uses in his Instagram pictures includes his head buried in one of his hands.
He is from London, England.
One of his YouTube videos was called "Meeting Ian Connor !!! My Reaction ?"