One-half of the YouTube vlogging couple Salma & Ayoub that also rose to fame on a joint Instagram account under the same name.
He and his wife began posting to both Instagram and YouTube in April of 2018.
They have earned more than 340,000 subscribers on YouTube, and 230,000 followers on Instagram.
He and Salma married in 2019.
He and Sami Hamza are both Moroccan YouTubers.