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About
DJ, entrepreneur, and art influencer popularly known as the "Philippines Sneaker King." His collection of designer and ultra-rare sneakers includes Yeezys, Jordans, Balenciagas, and countless other limited-edition pairs of footwear. He is also the founder of the prestigious Secret Fresh art gallery as well as the Rif streetwear and apparel store, both of which he opened in the Ronac Art Center of San Juan City. He has shared rare unboxing videos and footage of his attendance to special events like Uratex World Sleep Day and Sneakercon Sea on his BigBoyCheng6799 YouTube channel.
Before Fame
He started collecting sneakers as a child. He was first influenced by his sister, who was a basketball fanatic, and adored shoes by Converse and Diadora. Throughout his youth, his passion for collecting also expanded to include toys, sports cards, action figures, and more.
Trivia
He has shared that, as of 2023, he has collected more than 20,000 individual pairs of shoes throughout his lifetime. His shoe collection has been valued at more than $1 million. He has been profiled by Spin.PH, Avantarte, the South China Morning Post, PhilStar, and many other news outlets.
Family Life
His real name is Christian Cheng. He has stated that he grew up in a sport-loving family. He initially got into collecting sneakers by his sister. His mother, Natividad Y. Cheng, is the founder of Uratex - the largest producer of mattresses and other foam products throughout the entire Philippines. He and his wife are the parents of 2 sons.
Associated With
He has expressed that pop artist Takashi Murakami is one of his favorite artists. One of the rarest installments in his shoe collection is the Nike Mag Back to the Future self-lacing sneakers, which were originally worn in the film by Marty McFly, who was portrayed by Michael J. Fox. He featured video creator Carlo Ople in the 2023 "20-min House Tour" video on his YouTube channel.
