He was first known for his music under the name My Genuine Find; his first songs released on iTunes in 2009.
Also widely known on Instagram, he's amassed over 360,000 followers as itsbobbymares.
He still lives in his hometown in New Mexico. He has a family puppy named DiCaprio. He and his girlfriend, Helga London, post videos together on his YouTube channel.
He recorded a cover of "What's My Name" with pop singer Stephen Jerzak.