Known on musical.ly as _brandonblake_, formerly BrandonTheBeastBlake, he has earned more than 160,000 followers and been featured over half a dozen times lip syncing to popular artists like Ed Sheeran and Kanye West.
His social media fame began as a model and calisthenics athlete. He also played rugby and was a practiced gymnast.
He has a self-titled YouTube channel where he has posted a number of vlogs. He posted his first vlog to the channel in March of 2017.
His parents and younger sister, Sienna, have occasionally appeared in photos on his Instagram account.
His featured video captioned "you deserve it all" was set to "That's What I Like" by Bruno Mars.