Social media star best known as an ambassador for Nike, he runs a self-titled YouTube channel where he posts videos of fitness and soccer.
In 2007, he trialled for Nottingham Forest Academy and by 2010 he was the top scorer for the Swedish Division Three.
In 2011, he participated in Nike's "The Chance" talent search, and by 2012 he joined the Nike Academy.
He is a native of Sweden.
Both he and professional soccer player Teko Modise became ambassadors for Nike.