Famous as the founder and CEO of the popular Beachbody fitness franchise behind the P90x and Insanity workout programs. He has been called an infomercial guru following the success of his programs in the late 1990s and 2000s using TV advertising for revenue growth.
He graduated from Ithaca College with his bachelor's degree in corporate organizational media in 1986. He launched Beachbody in 1998.
He launched the popular fitness program P90x through Beachbody in 2005, which surpassed $700 million in revenue 2012. His first celebrity endorsement for the program came from Sheryl Crow.
His wife Isabelle founded Shakeology. He shares two children named Ava and Danny with her.