One of the ten most subscribed to Brazilian vloggers on YouTube, he is a comedian and parody video creator on the network who is up to 5 million subscribers. His channel is also known as Desce a Letra. He is a phenomenon on social media with 2.5 million, 950,000 and 950,000 followers on Twitter, Instagram and Facebook, respectively.
He was creative as a child, loving to draw and aspiring to be a filmmaker. He tried sports such as basketball and swimming, but never enjoyed them nor did very well in them.
He was once the vocalist in a funk band with friends. He was the videographer for a parkour channel called PKJUND, and even did parkour himself until injuries took their toll.
He moved with his family to Fortaleza-CE when he was 13 because of his father's work.
Fellow Brazilian YouTube superstar Julio Cocielo has been featured on his channel.