Known as Chanelette, she is a beauty and style vlogger known for her YouTube channel where she has gained over 60,000 subscribers posting vlogs, hauls, and get-ready-with-me videos. She is also a columnist for Panele Magazine.
Though her YouTube channel was created in October 2011, it was several months later that she posted the debut video titled "A weekend with my boyfriend. Paris, March'11."
She has an online jewelry shop specializing in lace necklaces called Atelier d'Eve.
Her real name is Ieva Maslauskaite, though in English she is known as Eve.
She met makeup artist and inspiration Lisa Eldridge at a Lancome event in February 2016.