Known as part of the award winning hip hop crew Choreo Cookie and for his self-titled Youtube channel to which he uploads dance videos he's produced and choreographed. He has been a member of Choreo Cookie since 2010 and won the Body Rock Hip Hop Competition among many others in 2014 with the routine "The Silent Cookie."
He would compete in freestyle competitions and post videos of himself dancing at them on his YouTube channel. In 2010 he joined the dance crew BreakEFX on season 5 of America's Best Dance Crew. They placed 10th. After that he joined Choreo Cookie full time and decided to take a page from his sister's book and create dance videos with higher production value. His sister is Mariel Madrid, part of the YouTube-famous dance duo Keone and Mari, whose high video production value draws in more viewers and has launched them into mainstream fame.
He participated at Urban Dance Camp 2015 in Germany, where he taught dance classes for two months. He has travelled all over the world to teach dance. He has said that spreading the knowledge and the joy of everything he has learned makes him incredibly happy.
He is based out of San Diego, California, with his pet Boxer named Barnaby, who has his own Instagram account, his cat Meelo, and his girlfriend Vivian.
He has danced for and with the director and choreographer of Choreo Cookie, Keone Madrid, who also happens to be his sister Mariel Madrid's husband and the second half of the YouTube dance duo Keone and Mari.