He first started dancing in a studio at the age of 9. He started sharing his dancing videos and content through Instagram in July of 2016.
He is known for having been the Blackpool Latin Dance Champion and also went on to win the World WDCAL Championships.
He is known for often dancing with his mother Alla Novikova as his dance partner in his ballroom duo routines.
He shared a photo with fellow professional dancer Valentin Chmerkovskiy to his Instagram in December of 2018.