Dena Haura J’Octaria

About

Indonesian entrepreneur, lifestyle content creator, writer, and educator known for her minimalist living philosophy, reflective writing, and business ventures including founding De Haura and Deona Essentials, along with her Instagram and TikTok accounts @denaahaura where she shares lifestyle content along with topics focusing on intentional living, faith, education, and entrepreneurship. She is also known for her highly publicized marriage to Islamic content creator Hawaariyyun in 2020.

Before fame

She pursued higher education at BINUS University (aka Bina Nusantara University) where she studied English Literature in the Faculty of Humanities. She was active in student organizations and leadership activities during her university years. She began building her online presence in the late 2010s by sharing reflective writing, minimalist lifestyle content, and educational posts about mindset and productivity on her Instagram and TikTok accounts which is also right around when she founded her fashion brand De Haura. She eventually expanded and established Deona Essentials in the early 2020s.

Trivia

Her undergraduate thesis focused on cultural and religious themes in film specifically analyzing Orientalism and religious discrimination in the 2017 film Victoria & Abdul. She has appeared in creative projects outside social media including the web series Between Two Sides which was produced by Tim Hijab Alila. She is known for sharing content related to scholarship preparation, interviews, and academic opportunities.

Family life

She married Hawaariyyun in February 2020 in South Jakarta. They welcomed their first child in 2021.

Associated with

She analyzed and discussed the film Victoria & Abdul in her thesis in college starring Ali Fazal, Judi Dench, and Michael Gambon.