Entrepreneur and reality star most well known as the owner of several brothels in Nevada. He is also the star of the HBO documentary series Cathouse about his best-known establishment, the Moonlite BunnyRanch.
He began his entrepreneurial career when he purchased and remodeled the Moonlite BunnyRanch, with the original business being founded in 1955.
In March 2015, he released the book The Art of the Pimp.
He has stated he only dates prostitutes and has been in relationships with notable adult film stars Sunset Thomas and Heidi Fleiss.