Known for his appearances on the family vlogging YouTube channel Matt and Em Vlog. He has appeared alongside his two brothers, his mother Emily, and his father Matt in vlogs documenting their daily family life.
His parents created the Matt and Em Vlog YouTube channel on March 6, 2014.
His birth was documented in the vlog entry "TOUCHING LIVE BIRTH VLOG." His family's YouTube channel has amassed more than 60,000 subscribers.
He has often been seen on his YouTube channel alongside his mother going to doctor's appointments and being fed.