Best known for maintaining her blogs An Aesthetic Feast and The Elegant Dirtbag. She is particularly known for her posts concerning beauty, fashion, and her own personal life on both sites.
She began her An Aesthetic Feast blog in 2008. In 2014, she began Elegant Dirtbag as an extension of her previous blog to accommodate the ongoing changes in her life.
In May 2011, she was made a contributing writer for the beauty site XOJane. She also wrote her own beauty decoder column for the Canadian magazine Flare.
She was born and raised in Canada alongside her older sister Beck. She later moved to London, England.
She and fellow blogger Rumi Neely are both known for their prolific beauty and fashion blogs.