Rumi Neely

Most Popular
21, 1982
Newport Beach, CA
Birth Sign
21, 1982 (age 38)
Newport Beach, CA


Fashion blogger, model, and entrepreneur best known for her Fashion Toast blog. The blog spawned profiles in magazines like Teen Vogue, Glamour and Elle and she has gone on to model for companies like Forever 21 and Free People. She was named both the Blogger of the Year and Best Personal Style Blog at the Bloglovin' Awards.

Before Fame

She created her Fashion Toast blog in 2008 to accompany the Treasure Chest Vintage eBay store. By 2009, she was receiving tens of thousands of hits a day.


In December 2014, she launched Are You Am I, a women's luxury clothing store. For the clothing line premiere, she partnered with Revolve Clothing for a limited-time pop-up shop in Los Angeles, California.

Family Life

She is of Japanese, Dutch, and Scottish descent. She has dated British photographer Christopher Dowson. 

Associated With

Much like Emily Schuman, she gained immense popularity as a beauty and fashion blogger.