Gained a social media following as the personal manager for Lebanese-Armenian pop singer Maria Nalbandian.
Before beginning his managerial career, he studied tourism and hotel science at university.
Known for posting selfies and promotional photos of Nalbandian to Instagram, he has earned more than 90,000 followers on the app.
Born in Armenia, he would later live in Beirut, Lebanon, followed by Marseille, France.
He gained fame managing a popular Lebanese singer similar to Haifa Wehbe.