Israeli social influencer and entrepreneur who started the clothing and apparel brand Mismas. He has 130,000 followers on Instagram.
His business began as a joke page on Instagram to make him and his friends laugh. It ended up becoming hugely popular, and so he transformed it into a real company.
In 2018 he participated in 'one sentence a day', an internet challenge where you upload a daily photo and accompanying sentence.
He was born in Tel Aviv on the 29th of July, 1983.