Known simply by the stage name IMRI, he is a singer best recognized for representing his home nation in the 2017 Eurovision Song Contest with the single "I Feel Alive." He was also a backing vocalist for Nadav Guedj and Hovi Star in their own previous Eurovision entries.
During high school he was a member of a boy band. During his obligatory military service after high school, he was a part of a band in the Education and Youth Corps Unit of the Israeli Defense Force.
In 2012, he auditioned for The Voice Israel and ultimately chose to be a part of Rami Kleinstein's team.
He is of Romanian-Jewish and Ukrainian-Jewish descent.