YouTube vlogger and style guru best known for her trademark gothic style. She's earned more than 650,000 subscribers posting makeup tutorials, challenges, and vlogs.
In August 2010, long before her first YouTube video, she joined Twitter and posted the inaugural tweet "Alas, I've joined the masses."
In addition to her YouTube channel, she also runs a blog with a variety of posts including book and movie reviews.
She is from Dunedin, New Zealand. She has been in a relationship with a man who goes by the username Mister Owl on Instagram.
In August 2015, she met and made friends with fellow goth style guru Adora BatBrat.