He found fame online as a Vine personality under the persona American Jeff.
In 2015, he starred in a short film alongside his former girlfriend Cierra Ramirez and his friends Rudy Mancuso and Anwar Jibawi. He has been part of the Vlog Squad. He has had a podcast with Scotty Sire called Skotcast.
He is originally from Staten Island, New York, and relocated to Los Angeles, California. He dated Cierra Ramirez. His dog Nerf has his own Instagram account.