English vlogger who gives his opinions on men's fashion, skincare, hairstyles and more on his self-titled YouTube channel, which as grown to more than 1 million subscribers.
He was a photography student at the University of Gloucestershire from 2007 to 2010.
He has served as a male grooming expert for the ASOSMenswear YouTube channel.
He has a twin brother named Robert, who is a makeup artist and fellow YouTuber.
He featured Morgan Lynzi in his "British Vs. American Accent Challenge" video from July 2015.