Dutch fashion designer and founder behind the lifestyle label Josh V, which quickly became one of the fastest growing fashion brands in Europe. She also has her own vlog on YouTube, where she posts regular videos documenting her life in the fashion world.
She had a successful modeling career at the age of 15. She previously worked as a columnist and blogger for several fashion magazines. She founded her fashion brand Josh V when she was 23 in 2011.
Her YouTube channel has accumulated over 11 million views.
She was born and raised in Amsterdam into an entrepreneurial family with three sisters. She has been in a relationship with fashion designer Nick Amann.
She is good friends with fellow beauty vlogger Mascha Feoktistova of beautygloss.