Beauty and fashion guru who posts product reviews, DIY videos and makeup tutorials for more than 1.1 million subscribers to her eponymous YouTube channel. She also posts "Look of the Day" entries and other content on her blog of the same name.
She joined the YouTube community in September 2011.
She is a huge fan of One Direction's Niall Horan and has posted vlogs from his concerts.
She featured her father in a video in July 2015.
She has taken photos with singer Melanie Martinez.