Kate Arvizu

About

Beauty influencer, digital content creator, and makeup artist. She is best known for creating highly accessible, step-by-step beauty tutorials, including her popular "soft glam" makeup transformations and "everyday go-to" cosmetic routines. She focuses heavily on educating her audience with practical tips, product testing, and reviewing major cosmetic brand launches.

Before fame

She established her footprint on YouTube several years ago and has steadily grown her library to over 740 public videos. Through consistent uploads, she has quietly built a dedicated, niche community that has grown to nearly 40,000 subscribers on her flagship channel.

Trivia

In her makeup tutorials, she has a very unique habit where she usually dots or applications faux freckles across her nose and cheeks as a signature touch. However, in some of her specialized clean-girl tutorials, she explicitly notes that she chooses to skip this step to preserve a more refined skin texture. Additionally, she often chats about her daily life during her application sessions, openly sharing her strong reliance on energy drinks and coffee to power through her heavy video-editing schedules.5

Family life

She is a mother to one daughter.

Associated with

She is a big fan of Zara Larsson.