Like Nastya

About

One of the largest kids' creators in the world. Driven by her global presence across 21 YouTube channels and a total audience of more than 450 million followers. Her content has generated more than 256 billion views worldwide. She has been featured in Forbes, Bloomberg, in a documentary on Hulu. She has received 11 YouTube Diamond Play Buttons and 1 Ruby Play Button.

Before fame

Her YouTube journey began in 2016, when her family started sharing kid-friendly content that quickly gained worldwide attention.

Trivia

Her brand has grown into a global franchise, with product lines in beauty, apparel, and toys available at major retailers such as Target, Walmart, and Burlington. She has built a strong presence in China and has ranked among the Top 5 kids creators on Tencent. Her content is distributed across major platforms, including Roku, where she is among the top live-action channels in Kids & Family, as well as Amazon Prime. Like Nastya has ongoing relations with Mattel, Hasbro, MGA and other companies producing products for kids.

Family life

Her real name is Anastasia Radzinskaya. Her parents have played a major role in developing and managing her global brand. She has a cat named Cookie and a dog named Like.

Associated with

She has collaborated with major creators and public figures, expanding her presence across digital entertainment and music. She has collaborated with Salish Matter in multiple videos.

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