Instagram famous personality with more than 4 million followers who photo blogs her life through pictures of travel, food, etc. on her lilymaymac Instagram account. She is also big on Snapchat, where she is known as lilyhatesyou.
She was previously extremely active on Tumblr.
She has worked with brands like Oscar Wylee, General Pants Co, Bondi Sands and the app game Jelly Flash.
She moved to Australia from Sweden at a young age and would take residence in Sydney. She has a brother and a sister.