YouTuber and bodybuilder who is known for his luimarco channel. He has gained more than 100 million total views there for his frequent bodybuilding and fitness related videos.
He began his YouTube channel on June 26, 2006. He posted his first video there on July 17, 2007.
He has also amassed a sizable Instagram following, where he posts about his fitness and personal lives, while also posting fitness-related internet memes and videos. He has spent over 20 years as a natural bodybuilder, and competed across the world.
He was born and raised in Canada.
He frequent posts about fellow bodybuilder Ronnie Coleman on both his Instagram and YouTube accounts.