Known for his founding of the products, creative, and innovation branches of the mobile marketing firm Somo Ltd. He began his time working for the company in October 2010 as their products director.
He earned his bachelor's degree in eCommerce, business, and economics from Brunel University - London in 2004. He would go on to earn his master's degree from there in 2005.
He has given keynote speeches at South by Southwest and Google's European headquarters. He has also earned more than 50,000 followers to his Instagram account.
He was born and raised in England.
He has also given a keynote speech at Mark Zuckerberg's Apple headquarters.