Original member of the rap group Young Money who rose to become the manager of Young Money Entertainment. He is also the co-founder of Kush Entertainment and his own label, Soothe Your Soul Records.
He befriended Wayne Carter, a.k.a. Lil' Wayne, at age eleven; they would later found Young Money Entertainment together in 2005.
He performed on Lil Wayne's I am Music tour, while Wayne and several other prominent underground rappers appeared on his self-referential mixtape, entitled This is Just a Mixtape.
He was born in New Orleans, Louisiana and has a son named Isaiah.
In 2010 he and Snoop Dogg team up on T-Pain's single Ghetto Commandments.